National Geographic Kids magazine readers and website visitors set a Guinness World Record yesterday for contributing the most clothing ever for recycling—33,088 pairs of denim jeans.
The project, in partnership with the Cotton: From Blue to Green denim drive, will transform cotton fiber in the jeans…
… into home insulation.
The insulation will in turn be used in homes damaged by natural disasters.
Erek H.—a National Geographic Kids reader from Ohio who collected 1,684 pairs of jeans for the campaign—placed a final pair donated by actor Ben Stiller in a display of all the donated jeans at Washington, D.C.’s Union Station yesterday.
Photographs by Ford Cochran