National Geographic Society Newsroom

New Life for Faded Blues

National Geographic Kids magazine readers and website visitors set a Guinness World Record yesterday for contributing the most clothing ever for recycling—33,088 pairs of denim jeans. The project, in partnership with the Cotton: From Blue to Green denim drive, will transform cotton fiber in the jeans… … into home insulation. The insulation will in turn...

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National Geographic Kids magazine readers and website visitors set a Guinness World Record yesterday for contributing the most clothing ever for recycling—33,088 pairs of denim jeans.

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The project, in partnership with the Cotton: From Blue to Green denim drive, will transform cotton fiber in the jeans…

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… into home insulation.

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The insulation will in turn be used in homes damaged by natural disasters.

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Erek H.—a National Geographic Kids reader from Ohio who collected 1,684 pairs of jeans for the campaign—placed a final pair donated by actor Ben Stiller in a display of all the donated jeans at Washington, D.C.’s Union Station yesterday.

Read more about the event and watch a time-lapse video of the Union Station display under construction on the National Geographic Kids blog.

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Photographs by Ford Cochran

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The National Geographic Society is a global nonprofit organization that uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of the world. Since 1888, National Geographic has pushed the boundaries of exploration, investing in bold people and transformative ideas, providing more than 14,000 grants for work across all seven continents, reaching 3 million students each year through education offerings, and engaging audiences around the globe through signature experiences, stories and content. To learn more, visit www.nationalgeographic.org or follow us on Instagram, Twitter and Facebook.