National Geographic targets deep cuts in its greenhouse gas emissions

Let the clean economy begin!

With this rallying cry, the World Wildlife Fund (WWF) Climate Savers program has been joined by National Geographic and a number of large corporations committed to making substantial reductions in their emissions of carbon dioxide (CO2), a greenhouse gas that is accelerating the warming of the Earth’s climate.

National Geographic will work with WWF to reduce the Society’s CO2 emissions from operations by 80 percent by the end of 2010 and to reduce CO2 emissions from its magazine paper and printing materials supply chain by 10 percent by 2015. The emissions reductions are based on a 2005 baseline.


NGS photo of National Geographic headquarters in Washington, D.C. by Claude F. Petrone

National Geographic is one of 22 participants, including HP, Nike, The Coca-Cola Company, IBM, and Johnson & Johnson, in WWF’s Climate Savers program.

“Collectively, WWF’s Climate Savers partners will reduce emissions by an estimated 50 million tons by 2010, an amount equivalent to the annual emissions of Switzerland,” WWF said in a statement announcing National Geographic’s participation in the program.

The commitment by National Geographic and the others comes on the heels of the United Nations Summit on Climate Change in New York and at the start of the G-20 Summit in Pittsburgh, WWF added.

“National Geographic’s commitment to further reduce emissions could not be more timely or relevant,” said Keya Chatterjee, acting director of WWF’s climate program. “More than 100 world leaders gathered at the UN summit…to show they are committed to building a strong climate agreement. Leaders representing 85 percent of the world’s economy [met at the] G-20 summit to foster a global economic recovery. National Geographic understands that emissions reductions and strong economic performance go hand in hand.”

“Conservation has been at the core of National Geographic throughout our 121-year-history.”

“Conservation has been at the core of National Geographic throughout our 121-year-history. We’re delighted to be joining other like-minded organizations with strong climate action plans,” said Ted Prince, National Geographic’s executive vice president of Global Media. “Investing in energy efficiency and clean energy technology is a highly effective way to grow our business while protecting the planet from catastrophic climate change.”

National Geographic is the first media organization to join WWF’s Climate Savers program, according to WWF. “As such, it will help communicate the message of WWF’s ‘Let the Clean Economy Begin’ campaign. The campaign calls on world leaders to find a solution to climate change. It also demonstrates, using results from WWF’s partners, that it is possible to grow a business while reducing its CO2 emissions.”

Overall, partners in the program say these efforts are resulting in greater operational efficiency and significant cost reductions, WWF said.

The Climate Savers program is a collaboration between some of the world’s foremost corporations and WWF to show leadership in reducing emissions and heading off catastrophic climate change. By participating in Climate Savers, companies work with WWF to develop a climate action plan that includes absolute emission reductions and steps to meet their goals. Independent technical experts monitor and verify compliance.

Changing Planet

Meet the Author
More than forty years in U.S., UK, and South African media gives David Max Braun global perspective and experience across multiple storytelling platforms. His coverage of science, nature, politics, and technology has been published/broadcast by the BBC, CNN, NPR, AP, UPI, National Geographic, TechWeb, De Telegraaf, Travel World, and Argus South African Newspapers. He has published two books and won several journalism awards. In his 22-year career at National Geographic he was VP and editor in chief of National Geographic Digital Media, and the founding editor of the National Geographic Society blog, hosting a global discussion on issues resonating with the Society's mission and initiatives. He also directed the Society side of the Fulbright-National Geographic Digital Storytelling Fellowship, awarded to Americans seeking the opportunity to spend nine months abroad, engaging local communities and sharing stories from the field with a global audience. A regular expert on National Geographic Expeditions, David also lectures on storytelling for impact. He has 120,000 followers on social media: Facebook  Twitter  LinkedIn