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Visualizing the Psychology of Color

Courtesy of Painters of Louisville   At National Geographic, we are dedicated to unique and engaging forms of visual storytelling. Colors, of course, can be a powerful medium to convey meaning and trigger emotions. Think of the little girl in the red dress in the otherwise black and white Schindler’s List, or the captivating color...

Psychology of Color [Infographic]

 

At National Geographic, we are dedicated to unique and engaging forms of visual storytelling. Colors, of course, can be a powerful medium to convey meaning and trigger emotions.

Think of the little girl in the red dress in the otherwise black and white Schindler’s List, or the captivating color of the young women’s eyes in the iconic National Geographic magazine cover. The invention of color photography was an important milestone in our shared visual language.

Now, when a photographer or designer chooses black and white, absence of color often conveys meaning.

Scientists have known for a long time that colors affect our emotions. Blue or lavender are often calming, red seems to stimulate our appetites, and so on.

A friend of mine who works for Nowsourcing produced this new infographic on the psychology of color. Since we spend a lot of time thinking about color here I thought it was interesting.

What’s your favorite color, and why?

 

Related:

1. Fall Colors

2. Light Bulb Savings Calculator

3. Tropical Rainforests Gallery

 

Brian Clark Howard is a writer and editor with NationalGeographic.com. He was formerly an editor at The Daily Green and E/The Environmental Magazine and has contributed to many publications, including TheAtlantic.com, FastCompany.com, MailOnline.com, PopularMechanics.com, Yahoo!, MSN and elsewhere. His latest book, with Kevin Shea, is Build Your Own Small Wind Power System.

About National Geographic Society

The National Geographic Society is a global nonprofit organization that uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of the world. Since 1888, National Geographic has pushed the boundaries of exploration, investing in bold people and transformative ideas, providing more than 14,000 grants for work across all seven continents, reaching 3 million students each year through education offerings, and engaging audiences around the globe through signature experiences, stories and content. To learn more, visit www.nationalgeographic.org or follow us on Instagram, Twitter and Facebook.