Elephants in Times Square (Watch Live)

On September 29th, elephants appeared in Times Square in New York City, in the form of a new animated billboard by eco-friendly artist Asher Jay (watch live video above).

Jay told National Geographic via email, “We live in a generation where mainstream visual marketing is the language of the masses, and well-placed ad campaigns reformat and contour cultural consciousness. This is why, as a cause-driven propaganda artist with a fixation for ecological and social issues, I felt compelled to get involved with the Elephant in Times Square campaign by March For Elephants.”

(See “Artists Evoke Care for Oceans at Blue Vision Summit 4.”)

The billboard will have an estimated audience of at least 350,000 people a day, and is slated to run every 15 minutes, 24/7, for a month until October 30th, 2013. (See “Blood Ivory” in National Geographic magazine.)

March For Elephants in NYC
March For Elephants in NYC. Photo courtesy of Asher Jay
Asher Jay and her billboard in Times Square
Asher Jay and her billboard in Times Square. Photo courtesy of Asher Jay

“This internationally crowd funded initiative is clear evidence that we are all in this together, to help save this keystone species for future generations to encounter in the wild,” Jay said about March For Elephants, a grassroots group based out of San Francisco dedicated to ending the global trade in bloody ivory. The effort seeks to raise awareness about the ivory trade and ongoing threats to elephants.

March For Elephants aims to revise international, national and state laws that permit the importation, sale and trade in ivory, a practice that is predicted to lead to the extinction of the species in the wild in less than 10 years.

According to the campaign, “The billboard will warn us that unless we come together to act passionately, cohesively, and determinedly to halt the massacre of our most charismatic terrestrial herbivore, it will disappear from our planet in less than 10 years. Our advocacy campaigns aims to revise international, national, and state laws that permit the importation, sale, and trade in ivory, a practice that is predicted to lead to the extinction of the species in the wild in less than 10 years.”

Here’s a closeup of the billboard content:

  • Barbara Peterson


  • Virginia Woolf

    Awesome effort by Asher Jay in New York and also to Neytiri, Donald, Lois and the team in San Francisco for all their hard work in planning and preparing the march for elephants through Chinatown there. This event is truly an auspicious occasion as ‘ the first global march for another species in the history of mankind’ (News Watch National Geographic 26 Sept) Down here in the South Pacific, Auckland and Wellington are also marching for the elephants this coming Friday. Say NO to ALL ivory trading and shut down ALL ivory carving factories if the iconic and magnificent elephant is to survive.

  • elizabeth hillier

    Fantastic Go Elephants Go

  • elizabeth hillier

    We care very much in London
    The bill board is fantastic

  • Jennifer Scarlott

    Asher Jay is unstoppable. Your blend of art, heart, brain, and ethics give so many people hope and inspire us to act.

  • Sameer

    What an great Campaigning (y)

  • Gail Taylor

    Making a ‘Visual Statement’ to support these
    GENTLE GIANTS……..Thank you for your efforts…

About the Blog

Researchers, conservationists, and others share stories, insights and ideas about Our Changing Planet, Wildlife & Wild Spaces, and The Human Journey. More than 50,000 comments have been added to 10,000 posts. Explore the list alongside to dive deeper into some of the most popular categories of the National Geographic Society’s conversation platform Voices.

Opinions are those of the blogger and/or the blogger’s organization, and not necessarily those of the National Geographic Society. Posters of blogs and comments are required to observe National Geographic’s community rules and other terms of service.

Voices director: David Braun (dbraun@ngs.org)

Social Media