Human Journey

Can Behavioral Economics Help Save Coral Reefs and Fisheries?


It’s not that people don’t care about the environment; it’s that more pressing needs like feeding their families and paying their bills trump environmental concerns. As a marine biologist, I worry about how poverty can hinder the sustainability of fishing, and therefore endanger the future of fishing communities. The “teach a man to fish” adage can only hold true if there are fish left to catch.

The big question: How we can enable people to take a longer-term view, to fish today but save some for later?

To start to answer that question, I drove around Curaçao and Bonaire for a few months with folding chairs and a cooler full of beverages and snacks in my trunk, and interviewed as many fishers and SCUBA instructors as I could. (Enormous thanks to Faisal Dilrosun (Curçao Fisheries Division), Ramon de Leon (Bonaire Marine Park), and wonderful translators Kurt Brown, Jerry Vollebregt, Mark Brown, and Dustin Abraham who made this project possible.)

Curacao fisher interview 1

In the interviews, I asked people about their preferences for how fishing and diving should be managed, their support for conservation measures, and their finances. Then, I conducted an experiment to measure their time preferences (i.e., financial patience). 350 interviews later, I had some answers and some ideas.

After detailed analysis of the interview responses in collaboration with economist (and my co-author) Dan Saunders, here’s what we found (recently published in Ecological Economics as “Time Preferences and the Management of Coral Reef Fisheries” (open access article):Both fishers and divers were somewhat financially impatient, though fishers more so, perhaps due to their low incomes.

  1. Both fishers and divers were somewhat financially impatient, though fishers more so, perhaps due to their low incomes.
  2. People who were less patient with money (e.g., preferred $20 tomorrow over $50 in two weeks) were also less supportive of marine reserves. In other words, there is a relationship between the willingness to wait for a check and the willingness to wait for fish populations to recover, spill over and leave the reserve, and thereby improve catches.
  3. Conservation seems to have inertia. There was much greater support for conservation measures on Bonaire, which has had a marine park for decades, with great tourism benefits. I coined the term “conservation inertia” to capture the idea that after a community sees the financial benefits of one successful conservation initiative, people are more likely to support similar programs in the future. Around 20 years ago in Barbuda, where I am currently leading the Blue Halo Initiative, the community closed their lagoon to fishing and after a year saw an incredible increase in the number of lobster. That positive experience seems to have made people open to the idea of establishing additional marine reserves, because they have seen one work and benefited from it.
  4. Curacao fisher interview with translator Kurt Brown 1Ownership may not be enough to ensure stewardship. Establishing property rights over an area or fishery is becoming more and more common (called catch shares, territorial use rights for fisheries (TURFs), or individual transferable quotas (ITQs). However, when people are financially constrained, and focusing on the future feels like an impossible a luxury, the odds are stacked against sustainable use.
  5. Some people use the price of beer as a financial reference point. In order to determine interviewees’ discount rates I asked questions about tradeoffs between less money now and more money later. When the amount of the now option was below the cost of a case of beer (i.e., $35 now), there was a spike in fishers’ willingness to wait in order to get a larger sum of money (i.e., $50 later), with a few fishers actually stating this as their rationale.


So, what does this mean for how to improve ocean management?:

  1. Get it right the first time: Try really hard to get the first sustainability initiative in a place right, so that conservation inertia can set off a cascade of new management measures being implemented with community support.
  2. Property rights are only part of the solution: In order to prevent overfishing, property rights should be paired with additional management measures (e.g., restrictions on fishing gear that damages the environment), strong enforcement, and robust community buy-in.
  3. Bridge the gap: Consider ways to offset the near-term costs to fishers of putting new conservation measures in place. For example, the dive industry, using its better access to credit, could pay fishers to retire damaging gear and reap the benefits of a healthier ecosystem.

In sum, it is critical to find a way to align short-term needs with long-term benefits so that people can use the ocean without using it up. Considering how economics and human behavior interact with ecological factors can lead to better strategies for managing the ocean sustainably.

So, yes, behavioral economics just might help save coral reefs and fisheries.

 laid back Bonaire interview

p.s. This research was covered in The Atlantic as “How the Famous Marshmallow Study Explains Environmental Conservation — A marine biologist discovers the importance of behavioral economics.”

Note: If you want to read the full paper, it’s open access and available here, and the official jargon-loaded abstract is below:

To investigate a potential relationship between financial and marine resource use decisions, we conducted a time preference experiment with 153 fishers and 197 SCUBA divers on Curaçao and Bonaire. The experiment was part of a socioeconomic survey wherein interviewees were asked about their fishing and diving practices, views on fish population and coral reef health, and preferred marine resource management approaches. We use a βδ-model to identify discounting and present bias. Divers had a mean individual discount factor (IDF) of 0.91, significantly higher than fishers’ mean of 0.82. Fishers and divers had similar distributions of IDFs and present bias; overall 66% of interviewees were non-biased, 22% future-biased, and 12% present-biased. IDFs and present bias were able to predict management preferences after controlling for demographic factors. However, the effect of discount factors is unique to divers, and the effect of present bias is concentrated among fishers on Curaçao. Differences in time preferences between fishers and divers should be considered when developing management strategies. Transfer payments from the dive industry could facilitate a transition to sustainable fishing practices. Establishing property rights alone may not be sufficient for ensuring sustainability if fishers are present-biased and greatly discount the future.

Dr. Ayana Elizabeth Johnson is a marine biologist, policy expert, conservation strategist, and Brooklyn native. She is founder and president of Ocean Collectiv, a consulting firm for ocean conservation strategies grounded in social justice. She teaches at New York University as an adjunct professor, and was co-director of partnerships for the March for Science. As executive director of the Waitt Institute, Ayana co-founded the Blue Halo Initiative and led the Caribbean’s first successful island-wide ocean zoning effort. Previously, she worked on ocean policy at the EPA and NOAA, and was recently a TED resident and Aspen Institute fellow. She envisions and works toward a healthy ocean that supports food security, economies, and cultures. Find her @ayanaeliza.
  • Kate Wing

    Good on you for taking on this research and remembering that you’re working to change culture as much as to conserve. This report I helped shepherd along makes many of the same points you demonstrate here. I hope this encourages more funders and scientists to incorporate social science into project design early on.
    Nudging Towards Conservation

  • This is a great resource. Thank you for sharing. The recommendations of this report are very practical and much needed. I’ll look forward to following how they are implemented and incorporating the social science consensus, tiered funding mechanism, and research database into my own work.

  • Marah

    Hey Ayana,
    Awesome work, great post. We should talk: I’m discovering the value of human-centered design over here at Future of Fish in terms of revealing barriers and opportunities for success in creating system-level change…I’m thinking there may be some interesting insights that could be revealed by combining this approach with the information you’re getting via behavioral economics. Let’s talk.

  • Marah, sounds interesting and valuable. Happy to discuss.

  • Luis Guadarrama

    Probably you would also want to rise the price of beer! Congratulations on your work. Best.

  • Luis Guadarrama

    Raise not rise. Sorry

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