This year marks the third annual #GivingTuesday, a tradition started by New York’s 92nd Street Y and the United Nations Foundation to rally “charities, families, businesses, community centers, and students around the world … to celebrate generosity and to give.”
For nearly 127 years, the National Geographic Society has supported research and conservation, told stories, and revealed imagery of the wild world and human cultures through every venue we could reach: public lectures, magazines, books, radio, television, film, geography-based education, and one of the biggest social media presences around.
People everywhere know what the National Geographic Society does.
Fewer know how we do it.
Since its founding in 1888, the work of the Society has only been possible through the volunteering of time, the payment of dues, and the donation of funds, goods, and services from its members. As one benefit of membership, people would receive a periodic printed summary of the research and exploration supported by the group.
Now when you subscribe to the Magazine, you become a member. If you take part in the Your Shot photo community, you’re a member. If you read, share, follow, or comment on our stories, you are a member. Money from advertising, licensing, partnerships, and other sales contribute greatly to the funds that make our work possible.
The support of National Geographic members drives some of the most innovative and successful research and conservation programs around. Each year we give out hundreds of grants to explorers and scientists on every continent (more that 10,000 in total since our founding in the 19th century) and run several high-profile projects in different fields.
- The Pristine Seas project actively explores, documents, and helps to protect the last wild places in the ocean.
- The Big Cats Initiative funds practical, on-the-ground conservation and education projects to reduce conflicts between humans and big cats, and to stop the rapid decline of these ecologically important top predators from their natural habitats.
- The Genographic Legacy Fund supports community-driven projects that directly preserve or revitalize indigenous or traditional culture.
- The Young Explorers Grants program helps people age 18-25 begin their pursuit of science and exploration.
- And there’s more.
Everything the National Geographic Society has done for more than a century, is doing today, and will do in the future is a result of the direct support and participation of people around the world with shared interests in science, exploration, and powerful storytelling.
This #GivingTuesday, explore the ways we give around the world and the stories we bring back, and take part yourself by supporting the National Geographic Society through our #GivingTuesday campaign below.