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Asheville, North Carolina is widely known as one of the most dog-friendly places in America. Dogs have become part of the fabric that makes up the community. Walk down the charming streets downtown and you’ll notice water bowls, specialty pet businesses, dog-friendly bars and cafes, and, most importantly, dogs. Lots of them.
“It’s wonderful,” said Duncan Cecil, 23, an art student. “I’d never experienced it before I moved here in 2012. People will…go inside the bank with their dogs. They will sit down and have lunch with their dogs, and everyone is super cool with it.”
We saw an opportunity to make Asheville an even better place for dogs. By taking the 28-Day Challenge, people in Asheville could discover firsthand how the exceptional nutrition in Purina ONE can make a positive, lasting difference for their pets. (What better place to prove the power of great dog nutrition than a town devoted to its dogs?)
We provided 300 Asheville residents with Purina ONE dry dog food for the 28-Day Challenge. We took photos along the way and watched the changes unfold right in front of us. From bright eyes to shiny coats, Ashevillians saw their dogs exhibit differences both subtle and dramatic.
- Duncan and Bella, an artist and his dog who love to skateboard together. Duncan observed that Bella’s energy increased and her coat got shinier.
- The Trudrungs and Scamp, their shelter dog. The family of four noted that Scamp, who was overweight at the beginning of the Challenge, lost weight and gained energy.
- The Nellis-Ross family and Finn, their Goldendoodle. The family saw Finn actually get excited to eat, and were surprised to learn that maybe he just didn’t like the taste of his previous food.
What many of the families discovered was that, by taking the Challenge, the increased energy and quality of life that their dogs experienced expanded their own quality of life—whether it was by getting them to spend more time outside or just because they could see that their dogs felt so much better.
If you’re ready to start, sign up for the Purina ONE 28-Day Challenge and see what a difference Purina ONE can make.
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