TOMS Animal Initiative Founder Puts Her Foot Down for Big Cats
Heather Mycoskie was inspired to found the TOMS Animal Initiative when she learned that wild lions are at risk of being extinct. Through the initiative, the famously conscientious shoe company now partners with nonprofit animal conservation organizations to drive awareness and funding for global animal protection.
For the latest TOMS Animal Initiative, they are partnering with National Geographic and supporting its critical nonprofit work through the Big Cats Collection. Inspired by lions in their natural habitat, Heather is passionate to save these felines.
Here, Heather shares some favorite photos from her journey to explore Botswana with National Geographic Explorers-in-Residence, Dereck and Beverly Joubert, who founded the Big Cats Initiative with National Geographic in 2009.
Dereck and Beverly are the big cat experts, and they shared with me all of the incredible work they are building with the Big Cats Initiative. Some of their projects include building livestock enclosures to protect endangered cats from retaliatory killing. (Photo courtesy TOMS and National Geographic)
The National Geographic Society is an impact-driven global nonprofit organization that pushes the boundaries of exploration, furthering understanding of our world and empowering us all to generate solutions for a healthy, more sustainable future for generations to come. Our ultimate vision: a planet in balance.
If you are a member of the media with an inquiry or interview request, please call during regular business hours or email