The National Geographic Society announced today that Emma Carrasco will take on the newly created position of chief marketing and communications officer and senior vice president of global strategy. Carrasco, who joins National Geographic Society after four years at NPR, will play a crucial role in reaching key constituencies and effectively communicating the Society’s mission and impact on the world. She will serve on the senior leadership team, reporting to President and CEO Gary Knell.
Carrasco brings more than 30 years of experience in marketing, branding and communications to the role, including work guiding the strategy for international brands. Since 2012, Carrasco has been chief marketing officer and senior vice president for audience development at NPR, one of the country’s most iconic news organizations and the producer of highly regarded programs that include Morning Edition and All Things Considered. At NPR, she led the creation of an audience-centric marketing culture and broke new ground in how NPR cultivated and engaged new audiences.
Carrasco’s career also includes agency experience: at FleishmanHillard in Los Angeles and New York she created corporate responsibility and media relations campaigns, and as executive vice president at Republica, a strategic and creative agency based in Miami, she worked with an array of major national and international brands to grow their market share and revenue. In addition, she also has served in executive marketing roles for major brands including Univision, McDonald’s Corporation and Nortel Networks.
Her recent honors include being inducted into Direct Marketing News’ “Marketing Hall of Femme” as one of the top-15 female CMOs in the country. She also was named one of Ad Age’s 2013 “Women to Watch.”