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In this interactive, see how soon in your lifetime iconic animals may be gone

Scientists say we’re in the middle of the sixth great extinction, and this one, unlike those that happened millions of years ago, is driven largely by the activities of humans. “So we decided to put together an interactive piece of content where a user can enter their age and find out how soon in their...

Scientists say we’re in the middle of the sixth great extinction, and this one, unlike those that happened millions of years ago, is driven largely by the activities of humans. “So we decided to put together an interactive piece of content where a user can enter their age and find out how soon in their lifetime they might lose some of these most endangered species,” says Laura Brothers of eC02Greetings, a provider of electronic greetings cards.

“By showing the scale of the problem, we are hoping that people will recognise we need to take positive steps forward to save these endangered species,” she said in an email.

You can take a look at it here. The read more about the urgent global action needed to stop extinction of Earth’s last megafauna

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Meet the Author

David Max Braun
More than forty years in U.S., UK, and South African media gives David Max Braun global perspective and experience across multiple storytelling platforms. His coverage of science, nature, politics, and technology has been published/broadcast by the BBC, CNN, NPR, AP, UPI, National Geographic, TechWeb, De Telegraaf, Travel World, and Argus South African Newspapers. He has published two books and won several journalism awards. In his 22-year career at National Geographic he was VP and editor in chief of National Geographic Digital Media, and the founding editor of the National Geographic Society blog, hosting a global discussion on issues resonating with the Society's mission and initiatives. He also directed the Society side of the Fulbright-National Geographic Digital Storytelling Fellowship, awarded to Americans seeking the opportunity to spend nine months abroad, engaging local communities and sharing stories from the field with a global audience. A regular expert on National Geographic Expeditions, David also lectures on storytelling for impact. He has 120,000 followers on social media: Facebook  Twitter  LinkedIn