On September 29, Gary Knell had the honor of delivering the keynote address at the Retail Sustainability & Environmental Compliance Conference at the Gaylord National Harbor. Those in attendance included Corporate Social Responsibility (CSR) leaders from major retail brands such as Abercrombie, Best Buy, Costco, CVS, Disney, Family Dollar, Fossil, Giant Eagle, JCPenney, Kroger, Lowe’s, Macy’s, Meijer, Petco, PetSmart, Publix, REI, Sears, Sephora, Staples, Target, Coca-Cola, Unilever and many more.
The concept of brand is integral to this group as well as sustainability. Appropriately, Gary’s keynote focused on the power of brands, having been at the forefront of three of the greatest non-profit, social good brands: Sesame Street, NPR and National Geographic. He addressed how many businesses, including those in the room, have to consistently reinvent themselves. Throughout the last century, National Geographic’s brand did just that, reinventing a brand begun by Alexander Graham Bell to now reach more than 750 million people worldwide.