National Geographic Brings Global Leadership in Storytelling to SXSW: Brand delivers standing-room-only sessions as well as ‘premier festival destination’ with Further Base Camp

National Geographic Society President and CEO Gary E. Knell returned from last week’s South by Southwest (SXSW) activities in Austin, Texas with nothing but glowing remarks, calling the experience “a fantastic few days.”

“[SXSW] proved once again that we are global leaders in storytelling, and our amazing Explorers continue to inspire others to take action,” said Knell in a statement to staff following the festival.

National Geographic’s participation in this year’s festival included a keynote address by photographer Cory Richards, a session on the changing face of entrepreneurship featuring National Geographic Society Board of Trustees chairman Jean Case, and events with Nat Geo talent Neil deGrasse Tyson, Ron Howard, Sebastian Junger and David Guttenfelder. Further Base Camp– featuring an augmented reality station, a replica of Albert Einstein’s iconic chalkboard, and much more – was wildly popular, drawing crowds lined up down the block just to get inside.


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