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5 Global Trends Open Huge Market Opportunities for Innovation in Seafood

If you’re a talented young data scientist scouting the next frontier, where do you go? If you’re a biotech pioneer hunting for new ways to apply cutting-edge concepts, where do you look? If you’re a global powerhouse that doesn’t want to miss the next big market opportunity, what’s on your radar? Sustainable seafood. Seriously. That...

If you’re a talented young data scientist scouting the next frontier, where do you go? If you’re a biotech pioneer hunting for new ways to apply cutting-edge concepts, where do you look? If you’re a global powerhouse that doesn’t want to miss the next big market opportunity, what’s on your radar?

Sustainable seafood.

Courtesy of Blue Ocean Gear, CA.

Seriously. That answer may be an outlier now, but soon it will be on everyone’s lips. Change in the seafood industry has only been incremental for the past 50 years or so. Now the sector is on the cusp of thoroughly reimagining products, supply chains, and technologies, much like the communications sector did after the iPhone. Five accelerating global trends are driving market demand behind this transformation: the need to predict and understand climate change impacts; wild fish stocks nearing maximum sustainable yield; product globalization and the rise of online sales; the worldwide growth of a health-conscious middle class; and aquaculture’s rapid expansion.

These five trends are opening up new markets in the seafood sector, and entrepreneurs around the world are racing to capture a share of these global opportunities. We can see the transformation happening by comparing this year’s 184 Fish 2.0 competitors with those from previous years. Seafood is now attracting innovative thinkers and teams with significant venture experience, and they’re applying approaches born in other industries to seafood’s toughest sustainability and supply chain challenges.

Intrigued by this shift, we analyzed our extensive data on seafood ventures and found that all the innovative ventures in our pipeline fall into four broad categories linked to the five global trends. The diagram below illustrates how these trends are inspiring innovation in the sustainable seafood sector.

Fish 2.0 Global Trends Drive Change in Seafood Markets

Let’s look at each innovation category in more detail.

Courtesy of IQMI

1. New tools that track climate change effects and aid fisheries management

The need to track and adapt to climate change effects—ocean temperature, salinity, currents, acidity, and other factors that vary over time and place—is fueling the emergence of “seatech,” a suite of data capture, analysis, and visibility tools that could have more impact on our food system than agtech.

These technologies can detect algal blooms, oil spills, and rising acidity levels before anyone lays eyes on them, and alert scientists, fishers, and fish farmers to what’s coming. Fishers can also use the new tools to document their catch, so they can meet new traceability mandates and tell consumers the story of their fish.

2. Gear, processes, and products that make better use of the seafood we catch

Courtesy of Smart Catch Inc.

Gear upgrades are helping fishers reduce bycatch, habitat destruction, and equipment loss. And the need to better use and manage our limited resources is inspiring creative processing mechanisms and products that reduce waste and improve the value of each fish by creating premium products such as fish jerkies or leather from fish parts that were previously sold for pennies or discarded.

3. Supply chain innovations that tie into globalization and online sales

Product globalization and the growth of online sales are shifting supply chains in the seafood sector just as they are in other consumer markets. We now expect to get the exact sustainable, fresh, and healthy products we want, delivered to our door quickly and cheaply. Entrepreneurs are responding with direct-to-consumer seafood sales, as well as new logistics and packaging options that cut costs and boost quality. This is happening all over the world, and it’s opening new, high-value local market opportunities in countries that have long been net exporters of seafood.

Courtesy of Nutri-Tec

4. New feeds and production technologies keyed to aquaculture’s growth

We need aquaculture to help feed a growing, increasingly health-conscious global middle class. But growth can’t happen at the expense of maxed-out wild fish stocks. That challenge is drawing biotech innovators to the hunt for new fish feeds that don’t come from other fish—a multibillion-dollar market all on its own. Others are developing technologies that help fish farmers prevent disease and operate more efficiently, so that fish losses don’t hobble growth.

An Exhilarating Rush of Change Lies Ahead

The need for change in seafood has been obvious for quite a while, and these five global trends are not new for most market analysts. What is new is the growth of sustainable seafood innovations that align with these trends. And we’re excited to see that each innovation area is hooking into market growth opportunities created by at least two of the five global trends.

From the Fish 2.0 vantage point, it’s clear that we are at the start of a steep growth curve leading to a major market transformation—and the climb is going to be exhilarating.

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Meet the Author

Monica Jain
Monica Jain is the founder and Executive Director of Fish 2.0 and Manta Consulting Inc. She has worked for over 20 years in the private sector and philanthropy, and specializes in the creation of innovative financing strategies and structures for impact investors, foundations, and private sector–non-profit partnerships. She has a background in marine biology and a deep passion for both fisheries and social change. Monica has launched several entrepreneurial ventures and has extensive experience in finance and philanthropy. She created Fish 2.0 in 2013 to connect seafood businesses and investors and to grow the sustainable seafood industry globally. Learn more at or