Out of home displays boost National Geographic’s Photo Ark campaign

Whether driving down the interstate, waiting at a train station, or visiting city centers like Times Square, consumers across the country were inspired by out of home (OOH) media featuring images from National Geographic’s Photo Ark – a bold, multi-year project aimed at saving animals at risk of extinction.

The Photo Ark images, call to action, and hashtag – See What We Can #SaveTogether Before It’s Too Late – were part of a multi-platform creative campaign, which was featured on a dynamic mix of billboards, digital displays, transit, cinema, and other OOH ad displays. In all, the images appeared on more than 72,000 donated ad spaces nationwide.


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