For a week beginning today, Endangered Species Day, powerful images of animals at risk from the National Geographic Photo Ark will be featured on billboards in 22 countries and on every continent except Antarctica. This campaign, supported by 31 out-of-home operators is a global effort to raise awareness about populations of species in decline and to inspire audiences around the world to learn how they can help protect them.
The National Geographic Photo Ark, led by photographer Joel Sartore, is a multiyear endeavor to document every species living in zoos and wildlife sanctuaries, encourage action through education, and help save wildlife by supporting on-the-ground conservation efforts. Sartore’s breathtaking portraits motivate people to care about these animals and to do something while there’s still time to protect them. To date, Sartore has documented 8,000 species, putting him two-thirds of the way toward completing the Photo Ark, which he estimates will include portraits of more than 12,000 species.
Building upon the OBIE Award-winning #SaveTogether campaign that ran in the United States last year, the National Geographic Society is once again collaborating with the Outdoor Advertising Association of America (OAAA) to broaden the reach of Sartore’s stunning photography while raising awareness of species at risk. This year, OAAA and FEPE International, the only global Out of Home Association, helped recruit out-of-home organizations in multiple countries to take part in this latest effort.
Participating organizations are contributing space on thousands of out-of-home displays including digital billboards, mall kiosks, tram cars, rail station displays and other digital out-of-home formats. In total, the week-long effort will reach an audience of more than 100 million people who pass by these displays. Organizations contributing to this effort are:
APG|SGA, Allgemeine Plakatgesellschaft AG
Clear Channel Chile
Clear Channel Latvia
Clear Channel México
Clear Channel Perú
Clear Channel Sverige
Comedia Concept GmbH
Exterion Media Spain
Exterion Media France
Exterion Media (Ireland) Limited
Exterion Media Netherlands
Exterion Media UK
KWS Verkehrsmittelwerbung GmbH
Move it Media
Optimum Exposures Limited
Outdoor Advertising Association of America (OAAA)
Outdoor Media Association
Plan B Media Public Company Limited
PromoWorld Nigeria Limited
Selvel One Group
WEDIA Visuelle Großflächenwerbung GmbH
Ströer SE & Co. KGaA
“We are thrilled to team up with with the out-of-home industry to share the majesty and message of the National Geographic Photo Ark with millions around the globe,” said National Geographic Society’s Chief Marketing and Engagement Officer Emma Carrasco. “The combination of Joel’s striking photography and the unique reach of the out-of-home displays involved in this campaign will shine a light on the plight of these amazing creatures and inspire people everywhere to save them.”
The campaign will feature 10 species, all of which are listed on the International Union for Conservation of Nature (IUCN) Red List as vulnerable, endangered or critically endangered. While some regions will showcase endemic species, all of the countries will highlight the Sumatran rhinoceros, one of the most endangered large mammals on the planet. Global audiences will also be invited to visit PhotoArk.org to learn more about the species depicted across the digital out-of-home formats and to find out how they can help protect wildlife and their habitats.
For more information about the species featured in this campaign and about the National Geographic Photo Ark, visit PhotoArk.org.
Promotional images are available here: https://bit.ly/2Gtjl5N