Billboards Across the United States Will Feature Underwater Imagery Highlighting the National Geographic Pristine Seas Global Expedition and the Unmatched Beauty of Our Ocean
Washington, DC (June 8, 2023)—On World Ocean Day, National Geographic Pristine Seas and the Out of Home Advertising Association of America (OAAA) kicked off a PSA campaign raising awareness about the critical need to protect our ocean, featuring a new expedition by Pristine Seas to explore, survey, and help protect the ocean’s most vital areas.
The ocean is one of our planet’s vital life systems, but it needs our help. With threats such as climate change and overfishing endangering marine species and ecosystems, our ocean needs to be protected so it can continue to support life on Earth and the local communities that depend on it.
Pristine Seas – an exploration, research and media project founded and led by National Geographic Explorer in Residence Enric Sala – has launched a new 5-year Global Expedition aiming to increase protection of the Pacific Ocean by conducting research and documenting its beauty to help countries identify which areas are best protected for the sake of their people, economies, biodiversity, and climate.
Through the support of OAAA’s OOH media company members, Pristine Seas’ underwater photography and message to follow the new voyage will be shared across the country throughout the month of June, reaching millions of people.
The Pristine Seas team is composed of determined scientists, policy experts, and filmmakers who work to inspire the creation of protected areas where marine life can thrive—while ensuring effective management for years to come. National Geographic Pristine Seas has helped create 26 marine reserves that cover more than 6.5 million square kilometers of ocean.
About Pristine Seas
Pristine Seas works with local communities, Indigenous Peoples, governments, and other partners to help protect vital places in the ocean using a unique combination of research, community engagement, policy work, and strategic communications and media. Since 2008, our program has conducted 38 expeditions around the world and helped establish 26 marine reserves, spanning more than 6.5 million square kilometers of ocean.
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 800 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City.